You know the saying, "Every dog has its day?" Well, my job at BARK was making those days a reality.

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During my time at BARK, I served as Senior Copywriter across numerous departments, beginning in their Marketing department, and moving up to their Retail and Box teams. Across departments, I served as copy lead for Super Chewer, BARK's performance brand. Throughout my tenure there, I established Brand voice and guidelines, defined company-wide saftey protocols, wrote countless digital campaigns, collaborated on numerous television campaigns, and provided senior leadership to a team of 5+ individuals.

On the Box team, I was a senior contributor to BARK’s narrative division, crafting original IP, building out themed worlds and narratives, and creating interactive QR experiences for our human customers. All in all, we’re looking at hundreds of toy SKU's and scores of unique themes, sent to over 1 million monthly customers.

Beyond writing, I also provided voiceovers for a series of ads and even wrote a number of jingles, one of which was featured in Ad Age for "Best Super Bowl Social Executions." Not sure if that particular laurel is gonna make it on my tombstone, but it was still nice.