Netflix creates a whole lot of great stuff, but sometimes they need other people to create great stuff to help their audience know about the great stuff they create. I create that other great stuff. I crafted the launch campaigns for the past three seasons of The Ranch, ideating months-long cavalcades of content ranging from carousels to artist takeovers to even a few original songs. Throughout my time working on the Ranch with Mustache (the agency, not the mightiest feature of Sam Elliott's face), I went from Copywriter to Creative Director.